Color connotations in free word association tests over fifty years. A Comparative study.
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Keywords

word association test
association list
experimental lexical network
color names
semantic stability
stability of conventions
variability of extra-linguistic facts

How to Cite

Gatkowska, I. (2020). Color connotations in free word association tests over fifty years. A Comparative study. Polonica , 40 (1). https://doi.org/10.17651/POLON.40.4

Abstract

The article presents an analysis of  lexical data obtained by a free word association experiment in two studies separated by 50 years (Kurcz 1967, Gatkowska 2017: 1000 and 900 subjects respectively). Comparative analysis was used to analyze the names of colors (white, yellow, black, red, blue and green) and their  experimental connotations. The gap of 50 years revealed the stability of  meanings (semantic connotations) resulting from the fact that a given color is an inherent feature (e.g. whitesnow), as well as stability of conventions (e.g. white purity, innocence) and the simultaneous variability of extra-linguistic facts, e.g. the numerous lexical connotations of red in the Kurcz study, motivated by the political situation of Poland at the time, that are not present in the  contemporary experiment, or new color connotations ( e.g. blackelegant, green money). In both experiments one can see the use of metonymy to connect a color name and a person.

 

https://doi.org/10.17651/POLON.40.4
PDF (Polski)
ePUB (Polski)
mobi (Polski)

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Źródło elektroniczne

https://pieknoumyslu.com/psychologia-koloru-wplyw/ (dostęp: 20.03.20).

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